- ROASS™ Calculator
Is Your Marketing and Sales Spend Generating Revenue?
Most CEOs are asking the same question: “Are we getting a return on what we’re investing in marketing and sales?”
Traditional ROI depends on attribution, and in modern B2B, attribution is unreliable at best.
At Next Level Revenue, we look at ROI differently. We measure revenue efficiency.
- Let's Capture Your Full Cost of Revenue and Calculate Your ROASS™ Number
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What Is ROASS™?
ROASS™ = Return on All Sales & Marketing Spend
Read more about ROASS
ROASS™ (Return on All Sales & Marketing Spend) measures how efficiently your total revenue investment turns into revenue.
ROASS answers one core question every CEO, Visionary, or Integrator is asking: “Is the total money we put into revenue-producing activities working?”
ROASS Formula:
ROASS = Total Revenue ÷ Total Sales & Marketing Spend
What Counts as “All” Spend
- Marketing agency fees
- Ad spend
- Software tools (CRM, automation, analytics)
- Sales salaries & commissions
- Fractional leaders (CMO, CRO, consultants)
- Contractors supporting revenue
- Events, sponsorships, content production
If you pay for it to produce revenue, it goes in the math.
- ROASS tells you:
- Whether the system is working
- Whether more investment is smart or dangerous
- Whether growth is efficient or fragile
Why Leaders Love ROASS™
ROASS becomes a shared number.
Everyone rallies around:
“Is this decision likely to improve or hurt ROASS?”
ROASS answers big leadership questions like:
- Should we hire another salesperson?
- Should we increase ad spend?
- Should we slow down and fix systems?
- Can we afford to grow?
“ Before we started tracking our marketing and sales spend and results through the ROASS metric look what's in the bank account. Look what seems like a good idea. And that's about it, right? It was all gut and that's about it, right? So ROASS is a metric that tells you what's a healthy amount that you should be spending, what's spending too much, what's spending too little and not sufficiently investing in our own growth.
ROASS just took the mystery and the magic out of it and gave us an objective filter against which to judge anything that we may or may not want to do in marketing or sales.”